> ## Documentation Index > Fetch the complete documentation index at: https://heimdall.gg/docs/llms.txt > Use this file to discover all available pages before exploring further. # Premium and White-Label > What Heimdall Premium and White-Label unlock, the limits they lift, pricing, and how to upgrade. Heimdall is free for a Discord server of any size, with no member cap. Every core plugin is included on the free tier, with limits generous enough to run a whole community. Premium lifts those limits and unlocks a set of power features. White-Label adds your own branding on top. If you are comparing plans, the [pricing page](https://bifrost.gg/heimdall/pricing) has a full side-by-side breakdown. ## What Premium unlocks Premium does two things: it raises every usage limit from the free tier, and it turns on features that are not available for free. > [card] Higher limits > > Unlimited staff seats, tags, starboards, and application forms, plus much higher caps on tickets, automod, and more. > [card] Support suite > > SLA schedules, staff quotas, ticket grading, analytics, and customer reviews. > [card] Custom branding > > Set custom embed colours and footer text so bot messages match your server, in [**Settings > Branding**](https://bot.bifrost.gg/go/settings/branding). > [card] Power features > > Customer portal, Tebex store admin, hosted voice transcription, poll CSV export, and priority support. ## Limits lifted Every limit below applies per server. Free values are generous by design; Premium raises each one. White-Label matches Premium. | Feature | Free | Premium | | - | - | - | | Dashboard staff seats | 3 | Unlimited | | Ticket panels | 1 | 25 | | Ticket categories | 5 | 25 | | Form questions per ticket category | 5 | Maxed | | Automod rules | 5 | 50 | | Escalation tiers | 3 | Unlimited | | Auto-responses | 5 | 50 | | Sticky messages | 5 | 25 | | Modmail categories | 2 | 25 | | Modmail form fields per category | 3 | 10 | | Application forms | 3 | Unlimited | | Appeal forms | 1 | 10 | | Role-button panels | 5 | 25 | | Starboards | 1 | Unlimited | | Tags | 15 | Unlimited | | Scheduled posts pending | 1 | Unlimited | | Active polls | 1 | 50 | | Suggestion channels | 1 | 10 | | Console archive retention | 7 days | 365 days | ## Premium-only features These are switched off on the free tier and become available on Premium. | Feature | What it does | | - | - | | Support suite | SLA schedules, staff quotas, ticket grading, analytics, and customer reviews across tickets and modmail | | Attachment form questions | Let members upload files as answers on ticket, application, and modmail forms | | Per-subcategory log routing | Send logs from different subcategories to different channels | | Custom embed colours and footer | Brand bot embeds with your own accent colour and footer text | | Customer portal | A hosted self-service panel where members track their own tickets and linked accounts | | Tebex store admin | Manage packages, sales, and customer lookups for your Tebex store from Discord | | Poll CSV export | Export poll results to a CSV file | | Hosted voice transcription | Automatic transcription of voice tickets and recordings | | Priority support | Faster help from the Bifröst team | ## White-Label White-Label is the top tier. It includes everything in Premium, then makes the bot yours: * Removes all Heimdall and Bifröst branding from bot messages and embeds * Runs under your own bot identity, using its name, avatar, and token * Built for networks, agencies, and branded communities White-Label is licensed per seat. One seat covers one white-labelled server. If you run white-labelled bots in three servers, that is three seats, and you can add or remove seats at any time. > [!NOTE] > > White-Label runs on your own bot application, so provisioning it means supplying the bot's token. Open a ticket in the [support server](https://discord.bifrost.gg) if you would like a hand setting it up. ### Privileged intents Your bot application needs two privileged gateway intents switched on before Heimdall can run it. In the [Discord Developer Portal](https://discord.com/developers/applications), open your application, go to the **Bot** tab, and under **Privileged Gateway Intents** set: | Intent | Setting | Why | | - | - | - | | Server Members Intent | On | Permissions, moderation, welcome messages, autoroles, and role sync all need member and role data | | Message Content Intent | On | Tickets, modmail, automod, message logging, and translation all read message content | | Presence Intent | Off | Heimdall never reads presence | If either required intent is off, Discord refuses the bot's login and it will not start. Turn it on, then provision again. Below 10,000 users, toggling the intents is all you need to do. Once your bot reaches 10,000 unique reachable users, Discord sends a DM to the account that owns the application asking you to apply for intent review, with a deadline 90 days out. The bot keeps working until then, but if you miss the deadline Discord switches the intents off. > [card] [Applying for privileged intents](https://bifrost.gg/heimdall/guides/privileged-intents) > > Copy-paste answers for every question on Discord's intent review form, personalised with your bot's name, plus the screenshots to attach. ### Custom status Your white-labelled bot can show a custom status in the member list, and rotate through several of them. To set it, open your profile menu on the dashboard, choose **Whitelabel Bot**, and find the **Custom status** card. Changes reach your live bot within a few moments of saving. * Add up to 10 statuses. With two or more, the bot cycles through them in order. * Choose how often it rotates, from every 15 seconds up to once a day. The default is every minute. * Each status has a type: **Playing**, **Watching**, **Listening to**, **Competing in**, or **Custom** (your text on its own, with no verb in front). * Each status can be up to 128 characters. Two placeholders fill in live numbers: | Placeholder | Shows | | - | - | | `{servers}` | How many servers your bot is in | | `{members}` | The total member count across those servers | For example, `Watching over {members} members` shows as "Watching over 1,234 members". The numbers refresh about every 10 minutes when a single status uses them, and each time the bot rotates when you have several. > [!NOTE] > > Discord limits how often a bot can change its status, which is why the fastest rotation is 15 seconds. ## Pricing | Plan | Monthly | Annual | | - | - | - | | Premium | £5.99/mo | £57.99/yr | | White-Label | £9.99/mo per seat | £95.99/yr per seat | Annual billing saves roughly 20% over monthly, and all prices include VAT. Odin AI is a separate optional add-on billed independently. See [Odin AI](https://heimdall.gg/docs/ai/odin.md) for its pricing. > [!NOTE] > > Already subscribed before the flat-pricing launch? Your existing plan and price are unchanged. Legacy plans keep working exactly as they did, and nothing is migrated or re-billed. ## How limits are enforced Limits are checked when you create or edit configuration, never while the bot is running. You only ever meet a limit at the point of adding something new, so live tickets, automod, and everything else keep working regardless of your plan. If you downgrade from a paid plan, nothing is deleted. **1. Billing period ends** You keep full access until the end of the period you have already paid for. **2. 14-day grace period** Everything continues to work for 14 days after that, giving you time to decide or re-subscribe. **3. Over-limit items are paused** Anything above the free limits is deactivated, not deleted. Your most recent items stay active by default, and you can re-pick which ones to keep. **4. Instant restore** Re-subscribe at any time and every paused item is switched back on exactly as it was. Safety features such as moderation, automod, and appeals get an extended grace period and escalating warnings first, so your server is never left unprotected. ## How to upgrade **1. Open the dashboard** Log in at [bot.bifrost.gg](https://bot.bifrost.gg) and select your server. **2. Go to Billing** Open the **Billing** area and choose **Premium** or **White-Label**, on monthly or annual billing. **3. Complete checkout** Finish checkout and your new limits and features unlock straight away. There is no need to re-invite the bot. You can also start from the [pricing page](https://bifrost.gg/heimdall/pricing). This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.